Counterfeit goods are at an all-time high estimated to be reaching close to 500 billion in global trade across all sectors. The sports merchandise market is a specifically targeted area for counterfeiters, in some leagues fake jerseys can reach an astonishing 35% of the total league Jersey sales. Knock-off jerseys have become so common place and convincing that the consumer has a hard time distinguishing authentic from carefully crafted counterfeit.

At brand validate we strive to bring comfort and control to Jersey owners. Using Avery Dennison Smartrac's Circus™ NFC inlays & tags as well as proprietary software applications we strive to make sure that every Jersey can tell its own origin story through a simple tap from your mobile phone.

Brand Validate - Keeping your Jersey collection authentic.